Westwind: Inspired by the Journey

Born from countless motorcycle journeys across northwestern China, Westwind is driven by a passion for adventure riding and a deep understanding of riders' needs. Our mission is to provide simple, practical, reliable, and thoughtfully designed equipment for enthusiasts who are ready to push boundaries and explore uncharted terrain.

The emblem in our logo, the intrepid honey badger, represents the brand’s spirit: Move Forward, Fearlessly.

Founded in early 2020 by three motorcycle adventure enthusiasts, Westwind quickly became a trusted name in the motorcycle travel gear industry, earning recognition from riders nationwide. In the same year, we partnered with Dakar Rally racer Zhang Min to establish the Zhang Min Riding Academy, promoting safe and responsible off-road riding. By 2023, we proudly supported the Kove Dakar Motorcycle Team as an official sponsor, contributing to the growth of domestic off-road motorcycling culture.

At Westwind, we are committed to delivering practical, reliable products with a focus on user experience, customer feedback, and a management approach centered on transparency, equality, and results.

Westwind isn’t just a brand—it’s a commitment to adventure, reliability, and the spirit of fearless exploration.